What We've Been Up to
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Keeping you in the know about the next wave of cyber crime…Virtual kidnapping.
For security experts such as Steven Domenikos, the rise of social networking has meant the arrival of a troubling new phenomenon called “virtual kidnapping.”
Here’s how it originally worked: Thieves would dial at random, trying to take advantage of surprise, and claim that “your daughter” had been kidnapped. People without daughters could see the scam right [...]
About Us
Mission statement
Our mission is to provide results-oriented communications designed to meet our client's objectives.
We seek to work in partnership with our clients to truly understand their needs.
We desire to measure success for our clients through awareness, increased sales, or other criteria mutually agreed upon between ourselves and our clients.
Goals
To ensure that your organization's message is clear, consistent, convincing - and leads to measurable results.
Kriket Communications was born out of an identified need to deliver clearly defined messages to identified audiences in an effective manner.
Karen Traboulay, Principal, has more than 20 years experience in the many disciplines associated with Communications. Karen has come to be known as someone who has industry expertise, strategic thinking prowess and a sharp creative mind. This level of expertise was acquired from various industries such as Healthcare (eHealth), Banking, Aviation, Standards and Publications. In addition Karen has been a successful Trainer and facilitator.
As an independent consultant with a vast network of professional relationships, Karen is able to identify the right talent and resources for your particular project without requiring extensive overhead that drives up budgets. Along with putting together the right team, Karen will tailor a plan that integrates the right mix of services to achieve your goals with turnkey precision.
Karen is an Accredited Business Communicator (ABC), a designation earned through the International Association of Business Communicators, of which she is a member. Karen also holds a Masters in Business Administration with a specialization in International Marketing.
Now that you are here, why not take a few moments and browse through this website. If you like what you see, or have questions, please contact us.
Services
As your communications consultant, we keep you one step ahead in environments that are now, more than ever, rapidly changing. What you can expect is strategy development, design and implementation that will enhance profitability, improve your corporate image, grow your customer base, and maximize sales through effective, targeted communications programs.
Our services include:
- Integrated communications
- Advertising
- Collateral Development
- Relationship management
- Public Relations
- Media Planning
- Web content development
- Copywriting
- Event Management
Public Relations
Public relations is the cornerstone of any comprehensive communications strategy. People may be unsure about a message coming from your organization, but they believe what they read, see, or hear in the press, television, or radio. The right mention in the right place will maximize all your communication efforts and do wonders for your business.
Public relations, in brief, it is a multi-faceted discipline with several stand-alone program strategies.
The major elements of public relations include:
- Issues management
- Public affairs
- Press agentry
- Media relations or publicity
There are times when advertising can be considered part of a public relations campaign-when used to eliminate confusion, abate apathy or support a specific cause.
Copywriting
Well-written copy is identified by how successful the intended message is effectively communicated, and verified by measurable results.
Whether it is writing copy for a direct mail marketing campaign, marketing communications, or website content - well-written copy is essential in successfully branding your company, and conveying a message that makes sense.
The written word is a powerful marketing tool that says so much about you and your business, so you can be assured that the work created for you will be written with the utmost attention to detail.
Event management
As communication consultants, we have helped clients develop effective messages and associated program strategies. Events can be a cost effective means of achieving multiple objectives. Events can be tailored to optimize media coverage. Because events provide a stage for meeting potential and existing clients face-to-face, they are a means of establishing or maintaining a strong relationship marketing program.
If the event is tied to a community related activity, it offers a prime opportunity to enhance your organization's public affairs initiatives. Plus, if there is any type of registration process, information gathered can often be used in future marketing efforts. From a promotions standpoint, events can be used to cross-promote products, services or initiatives and provide a means for sponsorships to help carry the event budget load.
How We Work
We work with you as part of your team to understand your needs and your goals.
Once we understand what you would like to achieve we work with you to set objectives. These objectives must be attainable, measurable and in sync with your marketing goals.
We go through the following steps:
- analysis of your audience
- examination of past and current communications
- development of a creative strategy
- development of key messages
All of these steps are done with a clear action plan. The action plan is your "road map at a glance" to let you know what we will be doing and how we will be doing it.
We keep you informed and in the loop every step of the way.
Contact Us
Please feel free to contact us using the form below.